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Email vs. Direct Mail - The Direct Mail Advantage

Today, our email accounts are pretty likely to be flooded with all things junk mail, so… the power of a mail piece in the hands of a prospect should never be underestimated. The envelope creates anticipation of what might be inside…curiosity that has staying power.  An actual mail piece is more likely to spend some quality time on a desk, live on a kitchen table, or hang on a refrigerator to be faced by your prospects multiple times per day. It is not simply seen once and navigated away from – it is held, opened, seen, held, and then seen some more.

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