Looking for an easy, interactive, integrated marketing approach? Look no further than Informed Delivery.
Informed Delivery is an optional notification feature that gives residential and eligible PO Box™ consumers the ability to digitally preview their letter-sized mail. Informed Delivery benefits the entire household by allowing users to view what is coming to their mailbox, whenever, wherever – even while traveling – on a computer, tablet, or mobile device.
The United States Postal Service® (USPS) digitally images the front of letter-sized mail that runs through the automated mail sorting equipment. USPS is now using those images to provide digital notifications to users in advance of the delivery of physical mail.
In addition to the scanned image, a "Ride-Along" digital ad can be paired up with the mailer, which can be linked to the specific offer webpage. This clear call-to-action generates multiple impressions from a single mail piece, and can help increase a consumer response. 63% of users open the Informed Delivery email every day! This means that marketers can expand the reach of their mailing campaigns through a synchronized physical and digital touchpoint.